Hayley Grassetti, art director
Zach Buckner, writer
Rich Wallace, creative director
Terry Finley/
Tommy Henvey, executive creative directors
Chris Garbutt, chief creative officer
Joost Van Gelder, Smuggler, director of photography
Jacob Trill, Crew Cuts, assistant editor
Mark Harrington/
Jake Jacobsen, Crew Cuts, editors
Crew Cuts, editorial company
Able Baker, music company
Joseph Fraioli/
Julienne Guffain/
Amar Lal, Crew Cuts, sound designers
Todd Field, Smuggler, director
Jennifer Peterson/
Jake Stanley, planners
Brian Etting, Smuggler, producer
Dave Lambert, agency producer
Michael Freeman, agency music producer
Brian Carmody/
Andrew Colon/
Carol Hughes/
Shannon Jones/
Patrick Milling Smith, Smuggler, executive producers
Patti McConnell, executive agency producer
Smuggler, production company
Framestore, visual effects company
Ogilvy & Mather New York, ad agency
NASCAR, client
"What If?" 1:40
"NASCAR has a history like no other, and this film is a look at that history. From moonshine to champagne. From mugshots to magazine covers. From outlaws to heroes. It's a story of how fans took to the sport's unlikely heroes and grew the sport into something bigger than anyone could have imagined. It's a love story—love of danger, love of speed, love of something that is so imperfect, it is, in fact, perfect."
