“This is Boss Life” :60
“Avon is an iconic brand with female empowerment in its DNA. However, the company that opened the door to women in the workplace in 1886 found itself irrelevant in 2016. Avon’s US army of representatives had shrunk by 50 percent, and sales were in free fall. With the brand’s reputation at stake, we launched This Is Boss Life, a dynamic campaign that promised women they could work when, where and how they wanted—all the while being their own boss. The campaign hit a chord with this ‘entrepreneurial’ generation, increasing daily leads by 49 percent and exploding positive social engagement by 55 percent.”