November/December 2024

Advertising Annual | 65

View the winners gallery Meet the jurors

Buy this issue

Features

Photography

A Paris-based photographer Franck Bohbot uses architectural and street scenes to convey the personality of cities and their citizens.

Exhibit

Aktion Baum film

For environmental nonprofit Aktion Baum, Fraser turned to AI to show Germans the future of their country’s forests if steps aren’t taken to preserve them.

Samsung exhibition graphics

Clim Studio’s interactive installation for Samsung at the 2024 Milan Design Week explores the relationship between humans and technology.

OREO “Art of Play” campaign

For an OREO campaign, Leo Burnett China reinvented ancient Chinese toys to remind people in China of the importance of play.

Hong Kong Ballet campaign

Avant-garde ballet and contemporary Hong Kong culture collide unexpectedly in Design Army’s vibrant film for the ballet company’s 45th anniversary.

Independent identity

Featuring subtle cues to New York iconography, Team’s variable rebrand of this organization speaks to its position as a support system for artists.

Castlaw packaging

To distinguish this new brand of rum, Reynolds and Reyner developed a detailed packaging system based on mythology and snakes.

Solena Pro

The new serif family from Mostardesign offers a timeless elegance perfectly suited for beauty and luxury brands.

Dark Matter opening titles

Imaginary Forces’s main titles for this AppleTV+ thriller envelop viewers in intrigue and mystery through an ever-shifting visual puzzle.

West Loop identity

Landor’s highly flexible identity system for a Chicago neighborhood encourages local businesses to incorporate it into their branding.

Oriygen packaging

Yellow’s packaging design for this nutraceutical oral spray conveys its purpose and benefits through subtle textures and colors.

Fresh

Illustration

Zhiyu You

Whimsical and macabre, the work of this Chinese-born, New York–based illustrator portrays the experience of women in contemporary society.

Design

Field of Practice

This member-owned, women-led design studio in Chicago creates transformational work with the desire to better our world.

Typography

Apex Type Foundry

Established by Alex Chavot, this Paris-based type foundry presents his exploratory crossover fonts from diverse influences.

Photography

Tola Olawale

This Houston-based photographer captures spontaneous moments of joy as part of her purpose in bringing authentic representation to photography.

Columns

Advertising

If You Can Survive Grizzly Bears, Frostbite and Starvation, You Can Survive AI.

Through the lens of TV show Alone, Ernie Schenck prepares this survival guide for creatives up against AI.

Book Reviews

The Howard Gossage Show

In this biography, authors Steve Harrison and Dave Dye uncover the genius of ad man Howard Gossage through his work and personality.

A History of Advertising

This textbook by Jef I. Richards takes a broad view on the history of advertising from ancient times to our present society.

Honest!

Founder Nick Cohen’s retrospective on ad agency Mad Dogs & Englishmen explores its commitment to authenticity in advertising.

Communication Arts

Award Winners

See the gallery

Subscribe Now

Advertising Annual | 65

Communication Arts