Colorado-based retail store Yore offers quality home goods, both in a brick-and-mortar store and online. For its identity, Boulder, Colorado–based design firm Cast Iron Design developed a branding system that stems from the functionality of tool storage and organization systems, drawing the main logomark using a grid based on the standard pegboard pattern. Angled lines in the symbol allude to the braces of garage shelving; when pulled apart, the lines in the symbol form each letter in Yore’s name. Inspired by tangram puzzles, the design firm also developed an illustrated system based on using the individual shapes present in the main logomark, creating different solutions while maintaining tight integration with the brand.

castirondesign.com