“Elegant and spare, the packaging for Venus Spirits gin is an extension of the parent brand we created for this Santa Cruz–based craft distillery. Prominent spaces mark each particular blend’s number and gives the impression of a limited-edition work of minimalist art. Texture and refined typographic details balance with refreshing negative space to highlight locally sourced, organic botanicals and convey a feeling of exclusivity and artisanal quality.” Typefaces: MT Bell, Driver Gothic, custom-drawn logo.
