This internal publication was concepted by SapientNitro's worldwide chief creative officer, Gaston Legorburu. The book was gifted to each employee and is dedicated to one of SapientNitro's main core values: Creativity. Being part of the creation of 'breakthrough work' shapes and guides what we aim to achieve and is a critical component of what we stand for. Amping the awareness and conversation around the value of creativity, not only in the creative department, but also across every department in our company is crucial to accelerating our success in the industry. Rather than have one definition of 'creative,' we have collected twelve guiding principles that we hope will inspire and shape how our teams approach to everything we do. The symbols represented on the cover and throughout play a critical part in shaping the way we work internally. The symbols stand for how we achieve breakthrough work: Stewardship (triangle) + Connected Thinking ( X) + Craft (square) = Breakthrough Work. 44 pages, plus 12 foldout pages, plus covers, debossed front cover, 8 x 8, 4-color, perfect-bound. Typeface: Akzidenz Grotesk.