“Identity program for Superorganism, the first venture firm for biodiversity. The company invests in seed-stage startups working to benefit biodiversity while generating venture-scale returns. Inspired by the wonder of nature and the ambition of its vision, we developed a strategy and identity that was every bit as unique as Superorganism is. The wordmark comes alive with organic details that climb from their letterforms, disrupting, striving and growing. Our visual system was inspired by the concept of a cabinet of curiosities—in it, we invite organisms to break free of their bounding boxes and emerge from their natural environments, thriving, abundant and alive.”