Scar | Communication Arts

Simon Harsent, photographer
John Lam, art director
Simon Langley, creative director
J. Walter Thompson, ad agency
New South Wales Government, client

In reaction to a spate of violent incidents, this image was created for an anti-drinking and -violence campaign appearing on metro bus posters to encourage young people to quit drinking before they have too much. Headline: Stop before it gets ugly.

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