New York State decided to cut the government jargon and make bureaucracy a breeze by building a website that speaks the same language as its constituents. Backed with the editorial prowess of design firm Code and Theory, ny.gov enables users to easily and quickly get to the content they need. Visitors can even enter their location to see information relevant to their community, such as traffic alerts, nearby farmer’s market dates or factoids about their county. To populate this feature, the development team relied on data sources such as IP addresses, GPS and national data sources like US.jobs. The site’s flexible navigation lives across all incarnations of ny.gov, from mobile to desktop. To provide a user-centric, rather than .gov-centric, experience, the site is organized by services instead of government agencies. Ny.gov launched with 50 concise service pages, such as renewing a driver's license or starting a business, that are based on users’ most common queries. Its homepage clearly reveals the hierarchy of information, even giving different weight to words within each headline to make each story teaser like a mini infographic. So far, the site has received rave reviews in Fast Company, the Wall Street Journal and Design Week.