This site targets fashion conscious phone users while conveying the quirky individuality of the Elle Glamphone. This site succeeds with a simple concept, focused content and a graphic intuitive interface. It also has hip, original soundtrack and animation sequences that successfully communicate a buyer lifestyle.

• The visual design does a nice job of appealing to a female target audience without being overly girlish—which could be a visual put-off to men who might happen upon it.

• The global nav, which mirrors the keypad of the phone, is supported by rollover-based cues and links that hover over content.

• A series of storyline animations, supported dialogue and sound samples captured in France are threaded throughout to express a lifestyle.