Chris Alborano, designer
Angelo Avlonitis/
Tim Livezey, animators
Romy Mann, creative director
Jeffrey Keyton, executive creative director
Zeus Morand, director of photography
Tim Livezey, editor
Thomas Berger, director
Jeff Woodton, line producer
Paul McAfee, producer
MTV Design, production company
MTV, client
“2 Chainz” :20, “B.O.B.” :20, “Schoolboy Q” :20 “For the 2013 evolution of MTV Jams, we graphically showcased the hip-hop stars featured on the channel in an unexpected and disruptive way. In stark contrast to the ‘gangsta’ glamour of the average hip-hop video, these spots redefined the visual vernacular of hip-hop culture toward a modern, minimalistic approach. Reinventing the notion of a moving portrait, we increased brand awareness within the hip-hop community and our core audience at large with these out-of-the-box channel IDs.”
