The new logo serves as a monogram for the name Mohawk, but is also inspired by the papermaking and printmaking process, both of which involve paper moving around cylinders. The forms of the logo suggest paper rolls, printing presses and circuit boards, as well as the idea of connection and communication. Applied to advertising, swatchbooks, brochures and ream wraps, the logo is a building block in a flexible branding system that includes more than a dozen color variations and countless patterns based on the mark.
