“This large family was commissioned by the federal government of Mexico to suit its impeccably crafted identity program designed by Ideograma in 2007. Inspired by Toltec and Aztec architecture, the letterforms of Presidencia follow a humanist sans-serif scheme that combines Mexican character with Latin structure. The type family was completed in 2008 and includes 20 variants to cover a full spectrum of possibilities, from official documents to corporate signage, billboards and nationwide campaigns in all media.”
