Mercedes Benz, SMART | Communication Arts

David Albardonedo/Juan Carlos Paz, art directors
Eugenio Sanz, writer
Félix del Valle/Carlos Jorge, chief creative officers
Contrapunto BBDO, ad agency
Joaquín Garralda/Rocío Poggio, Mercedes-Benz, Smart Car/Oscar Rubira/Elena Steiner, clients

As the reader pulls the pre-folded page, a SMART car is revealed, parked between two cars: Headline: Open your mind. Fits Anywhere.

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