"I think of this Hilton campaign as Don's first modern ad campaign. The design is bold and clean. The headline and the visual work together to create a single concept. It felt to me very '60s-creative-revolution. The Conrad Hilton character was a big part of the campaign. We were thinking about that American true-believer type of business man; a man who saw spreading the promise of America to the world as mission of good, like the Peace Corps. Jon Hamm also sold the hell out of the campaign. In my opinion, you can really feel Don's commitment to the work and his client's vision."