This site is General Mills's contribution to improving people's diets and health. Although directed towards baby boomers it's sure to gain a much broader following. Information abounds (on the Web, in print and through word-of-mouth) about eating to live better. Instead of boring, long-winded diatribes about the value of good food and exercise, this site is replete with abbreviated, informative, understandable articles and tips.

• Customizable food and fitness profiles.

• Separates fact from fiction and makes nutritional information engaging and easy to digest.

• Site visitors can publicly state their health goals in a community forum.