“Diadora Blushield shoes bring a new balancing system that favors better running stability. The active cones ensure the total adhesion of your foot, while the ergonomic Morpho base and the zero-strain nucleo enhance comfort and running stability. For the launch of the Diadora Blushield shoe range, we created a hero product and lifestyle film, as well as online films, multiple retail key visuals and out-of-home assets. Shot on location in Barcelona, the film combines CG and live action to tell the story of ‘the joy of a balanced run.’”
