Lisa Mok, art director
Matt Fraracci, writer
Matt Fraracci/
Lisa Mok, associate creative directors
Israel Diaz, chief creative officer
Aaron Dark, School Editing, editor
Grayson Matthews, music/sound production
Chris Gordaneer/
Tom Nesbitt, directors
Wade Oldum, Alter Ego, colorist
Diane Kirk, agency producer
Paul Binney, Alter Ego, post-production producer
Y&R Toronto, ad agency
Coleman Canada, client
To introduce its new Instant Tent, Coleman Canada launched a summer campaign aimed at Canadian campers. The Instant Tent can be put up or taken down in only 60 seconds. The campaign dramatizes the tent as the quickest way to shelter oneself outdoors based on the slogan of 'Unnaturally Fast.' TV and online ads feature nature-documentary-style footage of industrious Canadian animals laboring to build shelter for themselves, only to be told by the announcer that it would be far easier for them to buy a Coleman Instant Tent.
