"Our brief—to create a brand that would position Matt Moran's new restaurant, Chiswick, as a relaxed neighborhood diner nestled in a unique, historic garden setting. Our creative solution was inspired by the site's historic gardens, and the recently planted 1,615 square feet vegetable garden that will supply the restaurant with fresh produce. Every element of the design has a botanical influence—from the logo design featuring tendril-like typography, through to the soft muted palette, sustainable materials and photographic studies of plants drawn from the gardens. The solution is elegant, sensual and totally grounded in an appreciation of the natural elements that make the restaurant such a special place."