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Photography / Posters / Politics/Social Issues
Bed Crash
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Mat Blamires
, photographer
Brigid Alkema
/
Mark Harricks
/
Paul Nagy
/
Paul Young
, art directors
Mark Harricks
, creative director
Philip Andrew
, executive creative director
Geoff Francis
, retoucher
Clemenger BBDO Wellington
, ad agency
New Zealand Police
/
Transport New Zealand
, clients
Outdoor billboard campaign. Headline: Sleep Before You Drive. One in a series of three images aimed at increasing the awareness of the dangers of driving while tired.
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