“Commissioned by Adobe as part of Adobe Live, this identity for the fictional Hotel Topanga evokes a boutique hotel in the Santa Monica mountains. Taking inspiration from signage along historic Route 27, the Hotel Topanga brand system evokes memories of a time when Topanga Canyon was the ultimate refuge for famous musicians and Hollywood stars. The Hotel Topanga brand is rustic yet elevated—an intentional contrast we reinforce with each of the elements in our toolkit. Bold typography wanders delicately in organic forms. Fine, textural illustrations sit atop a deep, earthy color palette. The final logo makes a bold, graphic statement to welcome visitors and friends old and new. A sun, a forest from above, an ever-evolving experience—it’s a warm invitation to rest and recharge here.”