TDA Advertising & Design of Boulder, Colorado, created this newspaper (and radio) campaign to raise funds, draw attendance and, most importantly, to change the perception that the Special Olympics consists of young children with Down Syndrome competing in track and field events. Three full-page ads compare Olympic and Special Olympic slalom courses, ice rinks, and finish lines. They are the same. And the majority of athletes are serious, adult competitors. The simple tagline, “Support great athletes,” emphasizes the universality of the athletic experience irrespective of intellectual prowess or disability. Held February 7–13, in Boise, Idaho, more than 3,000 athletes with intellectual disabilities, representing 100 countries, competed.